13 Jun 2023 | 2 min read
The connected car market in Italy is experiencing remarkable growth, driven by advancements in technology and the increasing demand for connected services. This article examines the market data and trends surrounding connected cars and Advanced Driver Assistance Systems (ADAS) in Italy, shedding light on the substantial growth witnessed in recent years.
The market for connected cars and ADAS in Italy has witnessed significant expansion over the past few years. Just think that in 2022 the Connected Car & Mobility market in Italy reached EUR 2.5 billion, +16% compared to 2021.
Here is a breakdown of the market size in billions of euros (mld):
Italy has seen a remarkable adoption rate of connected cars. In 2021 out of the total circulating fleet of 39.8 million vehicles, approximately 47% (18.4 million) are connected, showcasing a 2% increase compared to 2020. The connectivity technologies employed by these vehicles are of different types, as follow:
Italian consumers have shown a keen interest in additional connected car services. The total number of connected car services in Italy has reached 400 million, representing an 18% increase from 2020. As a result of researches:
According to a recent CAWI survey conducted by the Osservatorio Connected Cars and Mobility in collaboration with Doxa in January 2023, 52% of consumers own a smart car with associated connectivity services. The most commonly used services are:
In addition, among those who plan to buy a connected car in the future, as many as 75% are willing to pay an additional price for smart features. That’s not all: One in three consumers would only do so after a trial period, while one in four would pay for everything right away.
This is due to the fact that people are becoming increasingly aware of the smart features inherent in vehicles for two main reasons:
The management of data cars and infrastructure plays a significant role in the market. The revenue generated from the sale of services related to connected cars and ADAS is expected to reach 480 million euros in 2023.