{"id":10873,"date":"2023-07-10T16:53:56","date_gmt":"2023-07-10T14:53:56","guid":{"rendered":"https:\/\/2hire.io\/?p=10873"},"modified":"2023-10-23T12:07:59","modified_gmt":"2023-10-23T10:07:59","slug":"oems-trasforming-ownership-through-car-subscription-revolution","status":"publish","type":"post","link":"https:\/\/2hire.io\/?p=10873","title":{"rendered":"OEMs transforming ownership through Car Subscription"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10873\" class=\"elementor elementor-10873\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64ef6ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64ef6ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e04b9e\" data-id=\"4e04b9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b04692 elementor-widget elementor-widget-heading\" data-id=\"6b04692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">OEMs transforming ownership through Car Subscription<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe0a33 elementor-widget elementor-widget-button\" data-id=\"4fe0a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mobility<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585e59a elementor-widget elementor-widget-text-editor\" data-id=\"585e59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>23 Oct 2023 \u00a0 \u00a0| \u00a0 3 min read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e42924 elementor-widget elementor-widget-text-editor\" data-id=\"9e42924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">According to a<\/span> <\/span><span style=\"color: #1179cf;\"><a style=\"color: #1179cf;\" href=\"https:\/\/www.bcg.com\/publications\/2021\/how-car-subscriptions-impact-auto-sales\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BCG report<\/span><\/a><\/span><span style=\"font-weight: 400; color: #000000;\">, subscriptions provide an opportunity to develop an ongoing relationship with customers, something previously beyond OEMs reach.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">The traditional perception of OEMs has gradually switched from vehicle manufacturers to true mobility players. They are offering a range of new mobility services options and car subscriptions is one of them.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Mobility options have evolved towards a more all-encompassing direction: rental, sharing, ride hailing, peer to peer car sharing, and so on are just some examples.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The products and services associated with alternative mobility options are attractive to the modern consumers. Today\u2019s consumers make mobility decisions driven by factors such as lower commitments, greater flexibility, convenience, and wider choice. <\/span><b><span style=\"color: #1492da;\"><a style=\"color: #1492da;\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/de\/Documents\/consumer-industrial-products\/vehicle-as-a-service_deloitte.pdf\" target=\"_blank\" rel=\"noopener\">Car subscriptions currently offer these features<\/a><\/span> and OEMs are embracing the change.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d429f elementor-widget elementor-widget-heading\" data-id=\"a8d429f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">OEMs response in the car subscription industry<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7638b1e elementor-widget elementor-widget-text-editor\" data-id=\"7638b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">OEMs started to reconsider their business model when assimilating the concrete potential of a subscription-based offer.<\/span><\/p><p><span style=\"font-weight: 400;\">For OEMs, <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/synapsepartners.co\/oem-transformations-the-benefits-of-subscription-models\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">vehicle subscriptions offer an annuity revenue stream<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and the opportunity for frequent interactions with consumers, which can strengthen the relationship between the two parties. The adoption of subscription models may also facilitate direct-to-consumer sales, allowing OEMs to establish online, contactless sales channels.<\/span><\/p><p><span style=\"font-weight: 400;\">As mentioned in the <strong><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/2hire.io\/2023\/07\/05\/car-subscription-wheres-the-market-going\/\" target=\"_blank\" rel=\"noopener\">previous episode<\/a><\/span><\/strong>, there are currently two ways in which OEMs are approaching car subscription offers: a personal entrance in the car subscription market or by partnering with third party car subscription providers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6581551 elementor-widget elementor-widget-image\" data-id=\"6581551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.autotrader.co.uk\/content\/features\/car-subscription-services\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-1024x576.jpeg\" class=\"attachment-large size-large wp-image-10752\" alt=\"Car subscription\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-1024x576.jpeg 1024w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-300x169.jpeg 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-768x432.jpeg 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-1200x675.jpeg 1200w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-213x120.jpeg 213w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-960x540.jpeg 960w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription.jpeg 1224w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"10752\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=10752\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription.jpeg\" data-orig-size=\"1224,689\" data-comments-opened=\"1\" data-image-title=\"Car subscription\" data-image-description=\"&lt;p&gt;Car subscription&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Car subscription&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/Car-subscription-1024x576.jpeg\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pic credits by AutoTrader<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4f043 elementor-widget elementor-widget-heading\" data-id=\"2d4f043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">OEMs own car subscription service<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d1239 elementor-widget elementor-widget-text-editor\" data-id=\"c7d1239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">OEMs launching their own car subscription service possess a<\/span> <\/span><span style=\"color: #1179cf;\"><a style=\"color: #1179cf;\" href=\"https:\/\/www.bcg.com\/publications\/2021\/how-car-subscriptions-impact-auto-sales\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">double advantage <\/span><\/a><\/span><span style=\"font-weight: 400; color: #000000;\">since they are suppliers of those same vehicles:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Lower acquisition cost of vehicles since they are the producer<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Management of discounts<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">A subscription model can be seen as a promotional marketing tool for possible future drivers who want to try new models with minimum commitment and maximum flexibility experience.<\/span><\/span><\/p><p><span style=\"color: #1179cf;\"><a style=\"color: #1179cf;\" href=\"https:\/\/www.mercedes-benz-mobility.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mercedes-Benz Subscription<\/span><\/a><\/span><span style=\"font-weight: 400; color: #000000;\"> is one of the heading subscription services offered in Europe by an OEM. Within 2025, the German manufacturer aims to generate <\/span><span style=\"color: #1179cf;\"><a style=\"color: #1179cf;\" href=\"https:\/\/www.drive.com.au\/news\/mercedes-benz-subscription-services-revenue\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u20ac2 billion in revenue from subscription-based features<\/span><\/a><\/span><span style=\"font-weight: 400; color: #000000;\">. It first announced its plans to offer subscription-based features back in <\/span><span style=\"color: #1179cf;\"><a style=\"color: #1179cf;\" href=\"https:\/\/www.drive.com.au\/news\/mercedes-benz-to-charge-for-in-car-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2018<\/span><\/a><\/span><span style=\"font-weight: 400; color: #000000;\"> and right now is offering a full- service flexible contract with all the costs included (insurance, maintenance, road tax, registration fees and tyres) except from battery\/fuel refueling.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">The Mercedes-Benz subscription model addresses the specific requirements of customers who prefer to use a vehicle for a specific duration and cover all associated expenses through a fixed monthly payment. The rise of e-mobility is further fueling this trend, with <\/span><span style=\"color: #1179cf;\"><a style=\"color: #1179cf;\" href=\"https:\/\/www.mercedes-benz-mobility.com\/en\/what-we-do\/subscription\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">over one-third of EQ customers in Germany<\/span><\/a><\/span><span style=\"font-weight: 400; color: #000000;\"> already opting for the subscription model as their preferred financing method.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f661e elementor-widget elementor-widget-heading\" data-id=\"b8f661e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">OEMs partnership with car subscription providers<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e9e8d elementor-widget elementor-widget-text-editor\" data-id=\"f5e9e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">OEMs may partner with third-party car subscription service providers to offer subscription services. In such cases, the OEM provides the vehicles, and the subscription provider handles the operational aspects, including customer acquisition, maintenance, and logistics. These collaborations bring together the manufacturing expertise of OEMs and the operational capabilities of subscription service providers to offer all-round car subscription programs.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Stellantis group recently <\/span><span style=\"color: #1179d1;\"><a style=\"color: #1179d1;\" href=\"https:\/\/europe.autonews.com\/automakers\/stellantis-partners-startup-casi-offer-car-subscription-service\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">partnered with the startup Casi<\/span><\/a><\/span><span style=\"font-weight: 400; color: #000000;\"> to launch Drivenjoy, a new car subscription service in the Netherlands aimed at reaching new customer segments and improving new customer deliveries while implementing a new revenue stream.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">This is just an example to showcase how <\/span><b>shared expertise<\/b><span style=\"font-weight: 400;\"> is one great asset emerging from a partnership of this kind. OEMs bring their expertise in vehicle manufacturing, engineering, and quality control to the partnership, supplying the vehicles for the subscription programs, ensuring a reliable and consistent fleet for subscribers.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">While car subscription providers handle the <\/span><b>operational aspects<\/b><span style=\"font-weight: 400;\"> of the program, including customer acquisition, marketing, logistics, maintenance, and customer support. They leverage their experience and infrastructure to manage the day-to-day operations efficiently.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7b77b elementor-widget elementor-widget-image\" data-id=\"7d7b77b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.autotrader.co.uk\/content\/features\/car-subscription-services\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-1024x576.png\" class=\"attachment-large size-large wp-image-10905\" alt=\"car subscription\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-1024x576.png 1024w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-300x169.png 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-768x432.png 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-1536x864.png 1536w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-1200x675.png 1200w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-213x120.png 213w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-1800x1013.png 1800w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-960x540.png 960w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-1320x743.png 1320w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"10905\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=10905\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1.png\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-title=\"car subscription\" data-image-description=\"&lt;p&gt;car subscription&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;car subscription&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/07\/OEMs-Car-Subcsription-1-1024x576.png\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097a935 elementor-widget elementor-widget-heading\" data-id=\"097a935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Rising car subscriptions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d2d05 elementor-widget elementor-widget-text-editor\" data-id=\"c0d2d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Car subscriptions represent a transformative shift in the automotive industry, and OEMs are actively embracing this revolution. By offering flexible, all-inclusive subscription models, OEMs are meeting the evolving demands of modern consumers and exploiting the opportunities for revenue growth and enhanced customer relationships. As the subscription trend continues to expand, OEMs will play a vital role in shaping the future of mobility and ownership experiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d58702 elementor-widget elementor-widget-heading\" data-id=\"6d58702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/2hire.io\/contacts-home\/\" target=\"_blank\">Are you a car subscription provider? We want to hear from you!\nContact us to discover how to power your car subscription business with 2hire!<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e87681 elementor-widget elementor-widget-heading\" data-id=\"7e87681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Send us an email at: info@2hire.io \ud83d\udce7<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc1877 elementor-widget elementor-widget-heading\" data-id=\"ffc1877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/2hire.io\/contacts-home\/\" target=\"_blank\">\nFill out our contact form HERE\n<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8943b09 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8943b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600bc71 elementor-widget elementor-widget-heading\" data-id=\"600bc71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ae13a0 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ae13a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b04e74\" data-id=\"0b04e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9791e00 elementor-widget elementor-widget-image\" data-id=\"9791e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" class=\"attachment-medium size-medium wp-image-3009\" alt=\"Benedetta-Biggi\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png 176w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-150x150.png?crop=1 150w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-120x120.png 120w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" data-attachment-id=\"3009\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=3009\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" data-orig-size=\"176,176\" data-comments-opened=\"1\" data-image-title=\"IAA-BB\" data-image-description=\"&lt;p&gt;Benedetta Biggi&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f6e6459\" data-id=\"f6e6459\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b993bfb elementor-widget elementor-widget-text-editor\" data-id=\"b993bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin: 0px;\"><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/www.linkedin.com\/in\/benedetta-biggi-45b559196\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1491da;\">Benedetta Biggi<\/span><\/a><\/span><\/h3><p style=\"margin: 0px; font-size: 1rem;\">Digital Content and PR Specialist at 2hire<\/p><p>I love running and daydreaming losing count of the distance I&#8217;m covering, cooking (and especially eating) and Drake is my spirit guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-156517d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"156517d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how OEMs are revolutionizing the automotive industry through car subscription services. With the ability to develop ongoing relationships with customers, OEMs are transforming from vehicle manufacturers to true mobility players. Curious to know more? 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