{"id":11321,"date":"2023-09-27T14:27:03","date_gmt":"2023-09-27T12:27:03","guid":{"rendered":"https:\/\/2hire.io\/?p=11321"},"modified":"2023-09-27T15:11:02","modified_gmt":"2023-09-27T13:11:02","slug":"2hire-at-iaa-mobility-2023","status":"publish","type":"post","link":"https:\/\/2hire.io\/?p=11321","title":{"rendered":"2hire at IAA Mobility 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11321\" class=\"elementor elementor-11321\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d156e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d156e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10237a1\" data-id=\"10237a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eebc954 elementor-widget elementor-widget-heading\" data-id=\"eebc954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2hire at IAA Mobility 2023: What we bring home from one of the most important automotive events\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c0fc7 elementor-widget elementor-widget-button\" data-id=\"c7c0fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Events<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a051871 elementor-widget elementor-widget-text-editor\" data-id=\"a051871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>27 Sep 2023 \u00a0 \u00a0|\u00a0 \u00a0 3 min read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21114e8 elementor-widget elementor-widget-text-editor\" data-id=\"21114e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After 2 years from the last edition, we finally hit the ground of <span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.iaa-mobility.com\/de\" target=\"_blank\" rel=\"noopener\">IAA Mobility<\/a><\/span> again!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On September 5-8 the 2hire team exhibited at one of the most immersive automotive events worldwide held in Munich, Germany. \ud83c\udde9\ud83c\uddea\u2708\ufe0f<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab3d08 elementor-widget elementor-widget-image\" data-id=\"eab3d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-1024x768.jpg\" class=\"attachment-large size-large wp-image-11324\" alt=\"IAA Mobility\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-1024x768.jpg 1024w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-300x225.jpg 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-768x576.jpg 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-1536x1152.jpg 1536w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-2048x1536.jpg 2048w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-1200x900.jpg?crop=1 1200w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-800x600.jpg?crop=1 800w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-600x450.jpg?crop=1 600w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-400x300.jpg?crop=1 400w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-200x150.jpg?crop=1 200w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-160x120.jpg 160w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-1600x1200.jpg 1600w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-960x720.jpg 960w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"11324\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11324\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323.jpg\" data-orig-size=\"4032,3024\" data-comments-opened=\"1\" data-image-title=\"IAA Mobility\" data-image-description=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_5323-1024x768.jpg\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2041558 elementor-widget elementor-widget-text-editor\" data-id=\"2041558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We exhibited within the Smart City Area, managed by the <\/span><strong><a href=\"https:\/\/bundesverband-smart-city.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1491da;\">German Smart City Association<\/span><\/a><\/strong><span style=\"font-weight: 400;\">, which has bundled several startups in the mobility field to create an all-round innovation area.\u00a0<\/span><\/p><blockquote><pre><i><span style=\"font-weight: 400;\">Thanks to the Smart City Association for the great set-up, the constant support, and the very good Italian coffees on hand. You helped us to fully concentrate on the event and make our experience at IAA even more valuable!<\/span><\/i><\/pre><\/blockquote><p><span style=\"font-weight: 400;\">The event unveiled a multitude of exciting trends, from electric vehicles and services around them taking center stage, to connectivity of cars bringing much light as one of the key solutions to seamlessly integrate smart technology into vehicles, creating a more personalized, convenient, and innovative experience for end users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4beed19 elementor-widget elementor-widget-heading\" data-id=\"4beed19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital and on-demand at the center! \ud83d\udd13\ud83d\udedc<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fc73b elementor-widget elementor-widget-text-editor\" data-id=\"b0fc73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We took the opportunity of the IAA Mobility showcase to publicly share the <\/span><b>recent partnership we launched with Fiat, Jeep, Alfa Romeo and Abarth<\/b><span style=\"font-weight: 400;\"> concerning on-demand services for connected car owners. The ecosystem of services available is launching with the first four operators: on-demand e-charging with <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.e-gap.com\/\" target=\"_blank\" rel=\"noopener\"><b>E-GAP<\/b><\/a><\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.reefilla.com\/\" target=\"_blank\" rel=\"noopener\"><b>Reefilla<\/b><\/a><\/span><span style=\"font-weight: 400;\">, on-demand car care with <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.washout-app.com\/\" target=\"_blank\" rel=\"noopener\"><b>WashOut<\/b><\/a><\/span><span style=\"font-weight: 400;\">, and in-car delivery with <\/span><a href=\"https:\/\/www.poste.it\/\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: #1491da;\">Poste Italiane<\/span><\/b><\/a><span style=\"font-weight: 400;\">!<\/span><\/p><p><span style=\"font-weight: 400;\">Was nice to have a chat with <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.mobilisights.com\/\" target=\"_blank\" rel=\"noopener\"><b>Mobilisights<\/b><\/a><\/span><span style=\"font-weight: 400;\">, Data Business Unit of <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.stellantis.com\/en\" target=\"_blank\" rel=\"noopener\"><b>Stellantis Group<\/b><\/a><\/span><b>,<\/b><span style=\"font-weight: 400;\"> and <\/span><b>E-GAP<\/b><span style=\"font-weight: 400;\">, energy delivery company, a pleasant moment to exchange feedback on the recent partnership and consolidate the working relationship carried on over the years.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16640d2 elementor-widget elementor-widget-text-editor\" data-id=\"16640d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><h6><b>Learn more about the partnership at: <\/b><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"http:\/\/www.2hire.io\/connected-services\" target=\"_blank\" rel=\"noopener\"><b>www.2hire.io\/connected-services<\/b><\/a><\/span><b><\/b><\/h6><p><a href=\"http:\/\/www.2hire.io\/connected-services\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"11338\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11338\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14.png\" data-orig-size=\"2878,1528\" data-comments-opened=\"1\" data-image-title=\"IAA Mobility\" data-image-description=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-1024x544.png\" class=\"alignnone wp-image-11338 size-full\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14.png\" alt=\"IAA Mobility\" width=\"2878\" height=\"1528\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14.png 2878w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-300x159.png 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-1024x544.png 1024w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-768x408.png 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-1536x815.png 1536w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-2048x1087.png 2048w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-1200x637.png 1200w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-226x120.png 226w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-1800x956.png 1800w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-960x510.png 960w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.43.14-1320x701.png 1320w\" sizes=\"auto, (max-width: 2878px) 100vw, 2878px\" \/><\/a><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a103ed elementor-widget elementor-widget-heading\" data-id=\"4a103ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">From car ownership to flexible mobility  \ud83d\ude98\ud83e\udd1d<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32db37 elementor-widget elementor-widget-text-editor\" data-id=\"e32db37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There has been extensive talk about the increasingly popular <\/span><b>alternatives to car ownership such as renting, leasing, car subscription, and sharing<\/b><span style=\"font-weight: 400;\">, and how technology can help make these services even more seamless and convenient. The exchange of insights involved some top mind professionals in the automotive and mobility sectors. We did enjoy our chat with <\/span><a href=\"https:\/\/www.enterprise.co.uk\/en\/home.html?cm_mmc=EnterpriseWebsite-_-Footer-_-sites.uk-_-ENUS\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: #1491da;\">Enterprise<\/span><\/b><\/a><span style=\"font-weight: 400;\">, exchanging visions on the most recent developments of telematics and connected solutions for fleets, digitisation of the rental process, and connectivity as a turning point for the exploitment of cars to the fullest.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b13ef elementor-widget elementor-widget-image\" data-id=\"d1b13ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-768x1024.jpg\" class=\"attachment-large size-large wp-image-11345\" alt=\"IAA Mobility\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-768x1024.jpg 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-225x300.jpg 225w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-1152x1536.jpg 1152w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-1536x2048.jpg 1536w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-900x1200.jpg?crop=1 900w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-600x800.jpg?crop=1 600w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-450x600.jpg?crop=1 450w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-300x400.jpg?crop=1 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-150x200.jpg?crop=1 150w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-1200x1600.jpg 1200w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-90x120.jpg 90w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-720x960.jpg 720w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-1320x1760.jpg 1320w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-attachment-id=\"11345\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11345\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717.jpg\" data-orig-size=\"3024,4032\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;camera&quot;:&quot;Pixel 3&quot;,&quot;created_timestamp&quot;:&quot;1694003098&quot;,&quot;focal_length&quot;:&quot;4.44&quot;,&quot;iso&quot;:&quot;65&quot;,&quot;shutter_speed&quot;:&quot;0.010013&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IAA Mobility\" data-image-description=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/PXL_20230906_102458717-768x1024.jpg\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9125793 elementor-widget elementor-widget-heading\" data-id=\"9125793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rental Digitisation on the table<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36987a9 elementor-widget elementor-widget-text-editor\" data-id=\"36987a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We pointed out several times the importance of <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/2hire.io\/2023\/02\/21\/contactless-rental-for-your-car-rental-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital management for rental companies<\/span><\/a><\/span><span style=\"font-weight: 400;\"> (and not only rentals!). <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.bosch-mobility.com\/en\/\" target=\"_blank\" rel=\"noopener\"><b>Bosch<\/b><\/a><\/span><span style=\"font-weight: 400;\"> held a compelling session stressing the importance of digitisation of fleets.The aim is to provide a transparent, immediate, and innovative rental experience for end users and a smoother and seamless system management for operators. That\u2019s exactly what we also believe in and where technology can make a difference! \ud83d\udcaa\ud83c\udffc<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c5dbf elementor-widget elementor-widget-image\" data-id=\"b0c5dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-768x1024.jpeg\" class=\"attachment-large size-large wp-image-11352\" alt=\"IAA Mobility\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-768x1024.jpeg 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-225x300.jpeg 225w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-900x1200.jpeg?crop=1 900w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-600x800.jpeg?crop=1 600w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-450x600.jpeg?crop=1 450w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-300x400.jpeg?crop=1 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-150x200.jpeg?crop=1 150w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-90x120.jpeg 90w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-720x960.jpeg 720w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-attachment-id=\"11352\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11352\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24.jpeg\" data-orig-size=\"960,1280\" data-comments-opened=\"1\" data-image-title=\"IAA Mobility\" data-image-description=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/photo_2023-09-27-14.49.24-768x1024.jpeg\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418f71c elementor-widget elementor-widget-heading\" data-id=\"418f71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Software at the heart of the stage \ud83d\udc69\ud83c\udffd\u200d\ud83d\udcbb\ud83d\udccd<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ee62e elementor-widget elementor-widget-text-editor\" data-id=\"06ee62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">During the panel \u201c<\/span><i><span style=\"font-weight: 400;\">From Hardware to Software: an Industry in Transition\u201d<\/span><\/i><span style=\"font-weight: 400;\">, with speakers from Microsoft, ZF Group and other leading automotive experts, it emerged that by 2025, up to 40% of cars are expected to have new architectures and will be software defined. The panelists all agreed on identifying collaboration between players in the industry as the key enabler to make <\/span><b>SW defined vehicles happen<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Users now expect their vehicles to offer features similar to those found in smartphones and other consumer electronics, so software-based models and connectivity are becoming pivotal for the modern automotive experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16149df elementor-widget elementor-widget-image\" data-id=\"16149df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-769x1024.png\" class=\"attachment-large size-large wp-image-11358\" alt=\"IAA Mobility\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-769x1024.png 769w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-225x300.png 225w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-768x1023.png 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-900x1200.png?crop=1 900w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-600x800.png?crop=1 600w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-450x600.png?crop=1 450w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-300x400.png?crop=1 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-150x200.png?crop=1 150w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-90x120.png 90w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-901x1200.png 901w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-721x960.png 721w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14.png 940w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" data-attachment-id=\"11358\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11358\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14.png\" data-orig-size=\"940,1252\" data-comments-opened=\"1\" data-image-title=\"IAA Mobility\" data-image-description=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-27-at-14.53.14-769x1024.png\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9a28f elementor-widget elementor-widget-heading\" data-id=\"3d9a28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\nIAA at a glance<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2ff02 elementor-widget elementor-widget-text-editor\" data-id=\"2e2ff02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAA Mobility confirms itself again this year as one of the automotive &amp; mobility events par excellence, fully targeting our market goals. It provided our team with an exceptional opportunity to showcase our cutting-edge solutions around vehicles\u2019 connectivity while talking to OEMs, Tier-1, and mobility experts from all over the world.<\/span><\/p><p><span style=\"font-weight: 400;\">We cannot help but thank everyone who dropped by the stand, including <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.mercedes-benz-mobility.com\/\" target=\"_blank\" rel=\"noopener\"><b>Mercedes-Benz<\/b><\/a><\/span><span style=\"font-weight: 400;\">, with whom we defined the next core steps of the 2hire &lt;&gt; Mercedes collaboration around fleet connectivity; <\/span><a href=\"https:\/\/www.drivetlv.com\/\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: #1491da;\">Drivetlv<\/span><\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> leading innovation hub based in Tel Aviv, with which we delved into the international smart mobility market; the <\/span><a href=\"https:\/\/www.tronity.io\/en\/home\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: #1491da;\">Tronity<\/span><\/b><\/a><span style=\"font-weight: 400;\"> team for a great chat on the latest updates on car data and APIs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e853c54 elementor-widget elementor-widget-image\" data-id=\"e853c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-768x1024.jpg\" class=\"attachment-large size-large wp-image-11363\" alt=\"IAA Mobility\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-768x1024.jpg 768w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-225x300.jpg 225w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-1152x1536.jpg 1152w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-1536x2048.jpg 1536w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-900x1200.jpg?crop=1 900w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-600x800.jpg?crop=1 600w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-450x600.jpg?crop=1 450w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-300x400.jpg?crop=1 300w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-150x200.jpg?crop=1 150w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-1200x1600.jpg 1200w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-90x120.jpg 90w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-720x960.jpg 720w, https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-1320x1760.jpg 1320w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-attachment-id=\"11363\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11363\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799.jpg\" data-orig-size=\"3024,4032\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.6&quot;,&quot;camera&quot;:&quot;iPhone 13&quot;,&quot;created_timestamp&quot;:&quot;1693999950&quot;,&quot;focal_length&quot;:&quot;5.1&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IAA Mobility\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;IAA Mobility&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2023\/09\/IMG_8799-768x1024.jpg\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f83d9 elementor-widget elementor-widget-text-editor\" data-id=\"22f83d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s clear that the future of mobility is being shaped by technology around vehicles, and we&#8217;re excited to be at the forefront of this thrilling journey!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a311d36 elementor-widget elementor-widget-heading\" data-id=\"a311d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/company\/2hire\/\" target=\"_blank\">\nFollow us on LinkedIn to be always updated on upcoming events we will attend! \ud83d\udd1c\ud83c\udf0e<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7921b9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7921b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f88a7 elementor-widget elementor-widget-heading\" data-id=\"75f88a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd89678 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd89678\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ed5212\" data-id=\"2ed5212\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa5d33 elementor-widget elementor-widget-image\" data-id=\"7aa5d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" class=\"attachment-medium size-medium wp-image-3009\" alt=\"Benedetta-Biggi\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png 176w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-150x150.png?crop=1 150w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-120x120.png 120w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" data-attachment-id=\"3009\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=3009\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" data-orig-size=\"176,176\" data-comments-opened=\"1\" data-image-title=\"IAA-BB\" data-image-description=\"&lt;p&gt;Benedetta Biggi&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01f698a\" data-id=\"01f698a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b224dc elementor-widget elementor-widget-text-editor\" data-id=\"9b224dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin: 0px;\"><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/www.linkedin.com\/in\/benedetta-biggi-45b559196\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1491da;\">Benedetta Biggi<\/span><\/a><\/span><\/h3><p style=\"margin: 0px; font-size: 1rem;\">Digital Content and PR Specialist at 2hire<\/p><p>I love running and daydreaming losing count of the distance I&#8217;m covering, cooking (and especially eating) and Drake is my spirit guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0975232 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0975232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After 2 years from the last edition, we finally hit the ground of IAA Mobility again!<br \/>\nOn September 5-8 the 2hire team exhibited at one of the most immersive automotive events worldwide held in Munich, Germany. \ud83c\udde9\ud83c\uddea\u2708\ufe0f<br \/>\nRead on to learn more about our experience at IAA 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