{"id":11905,"date":"2024-02-06T11:08:31","date_gmt":"2024-02-06T10:08:31","guid":{"rendered":"https:\/\/2hire.io\/?p=11905"},"modified":"2024-02-07T12:31:06","modified_gmt":"2024-02-07T11:31:06","slug":"emerging-oems-are-entering-the-european-market","status":"publish","type":"post","link":"https:\/\/2hire.io\/?p=11905","title":{"rendered":"Emerging OEMs are entering the european market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11905\" class=\"elementor elementor-11905\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f39f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f39f5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d06f500\" data-id=\"d06f500\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f24a6 elementor-widget elementor-widget-heading\" data-id=\"79f24a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Emerging OEMs are entering the european market<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7cb4c elementor-widget elementor-widget-button\" data-id=\"cf7cb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mobility<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67a340 elementor-widget elementor-widget-text-editor\" data-id=\"b67a340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>7 Feb 2024\u00a0 \u00a0 |\u00a0 \u00a03 min read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874389f elementor-widget elementor-widget-text-editor\" data-id=\"874389f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many emerging OEMs, despite high production numbers, are working on consolidating their position in the market to secure a strategic position.<br \/><\/span><span style=\"font-weight: 400;\">The challenge for many newborn brands is to build a strong brand loyalty and market presence. One of the strategies in place to enter the European market is to enter the rental business or build a new mobility solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1524170 elementor-widget elementor-widget-text-editor\" data-id=\"1524170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><b>OEMs entrance in the European market &#8211; A look at some insights<\/b><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437d51c elementor-widget elementor-widget-text-editor\" data-id=\"437d51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Emerging OEMs recognize the value of collaboration and synergies in the highly competitive European automotive market.<br \/><\/span><span style=\"font-weight: 400;\">Some of them are investing in building their own mobility business infrastructure from scratch, others are moving towards forming partnerships with established car rental platforms or innovative mobility services in order to fully integrate in the current market scenario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2727a02 elementor-widget elementor-widget-image\" data-id=\"2727a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.edag.com\/en\/services\/software-digitalisation\/mobility-software\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"11930\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11930\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.jpeg\" data-orig-size=\"1400,766\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emerging OEMs\" data-image-description=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-1024x560.jpeg\" width=\"960\" height=\"525\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-1024x560.jpeg\" class=\"attachment-large size-large wp-image-11930\" alt=\"emerging OEMs\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-1024x560.jpeg 1024w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-300x164.jpeg 300w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-768x420.jpeg 768w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-1200x657.jpeg 1200w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-219x120.jpeg 219w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-960x525.jpeg 960w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-1320x722.jpeg 1320w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.jpeg 1400w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"11930\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11930\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.jpeg\" data-orig-size=\"1400,766\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emerging OEMs\" data-image-description=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-1024x560.jpeg\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pic credits by EDAG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467707c elementor-widget elementor-widget-heading\" data-id=\"467707c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Some core advantages for rising carmakers of entering the EU market<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7206de3 elementor-widget elementor-widget-text-editor\" data-id=\"7206de3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Leveraging Established Networks<\/i><\/b><span style=\"font-weight: 400;\">: By joining forces with existing rental platforms, carmakers gain immediate access to well-established networks and distribution channels. A notable boost to their brand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Wider Audience Reach<\/i><\/b><span style=\"font-weight: 400;\">: Collaborating with established rental platforms provides access to a broader customer base. This is especially beneficial for emerging OEMs looking to introduce their vehicles to a diverse range of customers who actively use, for example, rental services. It acts as a shortcut to gaining visibility and acceptance in the market.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1em;\"><i>Strategic Alliances and New Launches<\/i><\/b><span style=\"font-weight: 400;\">: Partnerships and new models can extend beyond rental platforms to include different mobility services and solutions. Creating strategic alliances allows emerging carmakers to diversify their offerings and participate in evolving mobility ecosystems, addressing not only traditional car rental needs but also new trends in shared mobility.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47dd505 elementor-widget elementor-widget-heading\" data-id=\"47dd505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Case 1 - Lynk&amp;Co<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de943cf elementor-widget elementor-widget-text-editor\" data-id=\"de943cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.lynkco.com\/it-it\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lynk &amp; Co<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is a relatively new automotive brand, launched by Geely Auto. Lynk &amp; Co is known for its innovative business model centered around subscription services. Instead of traditional car ownership, customers can subscribe to a monthly plan that includes the vehicle rental, insurance, maintenance, and other services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63dc3e2 elementor-widget elementor-widget-text-editor\" data-id=\"63dc3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<pre><span style=\"font-size: 1em;\">Don\u2019t lose our blog piece about car subscription \u2935\ufe0f\n\n<\/span><strong><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/2hire.io\/2023\/07\/10\/oems-trasforming-ownership-through-car-subscription-revolution\/\" target=\"_blank\" rel=\"noopener\">https:\/\/2hire.io\/2023\/07\/10\/oems-trasforming-ownership-through-car-subscription-revolution\/<span style=\"font-size: 1em;\"><br \/><\/span> <\/a><\/span><\/strong><\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea64d7 elementor-widget elementor-widget-text-editor\" data-id=\"4ea64d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">| CEO of Lynk &amp; Co Alain Visser stated that Lynk &amp; Co aims for a business model that would make it &#8220;<\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.fleetmagazine.com\/le-case-auto-cinesi-useranno-il-noleggio-per-entrare-nel-mercato-europeo\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">the Netflix of the automotive industry<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/a><\/span><span style=\"font-weight: 400;\">&#8221; |<\/span><\/p><p><span style=\"font-weight: 400;\">Lynk &amp; Co generated the innovative model with the belief that young people are willing to spend money on getting around, but increasingly do not want to own their own cars. So, through the subscription model, Lynk &amp; Co is offering a service that <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.dezeen.com\/2019\/04\/23\/lynk-co-subscription-service-cars-interview-alain-visser\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">could just as easily be provided by a company like Google<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<br \/><\/span><span style=\"font-weight: 400;\">The company wants to be sure to place among the best carmakers in the market, and its straightforward entrance as an innovative mobility solution is definitely a turning point for that.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8d21a elementor-widget elementor-widget-heading\" data-id=\"ad8d21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Case 2 - BYD enters SIXT and Arval fleets<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421a3b3 elementor-widget elementor-widget-text-editor\" data-id=\"421a3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">BYD has quickly positioned itself as one of the most popular and innovative emerging carmakers. Expansion into the European market has come to fruition with a plan to expand the brand in Europe throughout 2023, recording <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.fleetmagazine.com\/auto-elettriche-cinesi-europa-byd-mercato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">13,000 vehicles sold<\/span><\/a><\/span><span style=\"font-weight: 400;\"> in November only. The carmaker has big plans for the coming years, wanting to significantly boost sales in Europe to account for up to 10% of all EV sales there by 2030, equal to around <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.automotivelogistics.media\/electric-vehicles\/byd-boosts-battery-ev-sales-and-plans-localisation-in-europe\/45052.article#commentsJump\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">800,000 vehicles a year<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">BYD&#8217;s expansion strategy in Europe got a further boost following the latest partnerships with two rental giants: SIXT to supply <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/bydeurope.com\/article\/437\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">100,000 electric vehicles between 2023 and 2028<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and Arval to <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.missionline.it\/mission-fleet-post\/byd-e-arval-insieme-per-cambiare-le-flotte-aziendali\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">include and offer BYD cars<\/span><\/a><\/span><span style=\"font-weight: 400;\"> within their portfolio of vehicle makes and models.<\/span><\/p><p><span style=\"font-weight: 400;\">On the one hand, the partnership with SIXT is seen as a strategic step for the rental giant, which aims to electrify between <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/europe.autonews.com\/automakers\/sixt-buy-100000-evs-europe-byd\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70 percent and 90 percent of its fleet<\/span><\/a><\/span><span style=\"font-weight: 400;\"> by 2030. <\/span><span style=\"font-weight: 400;\">On the other hand, the recent deal with Arval is considered key to achieving their <\/span><span style=\"color: #1491da;\"><a style=\"color: #1491da;\" href=\"https:\/\/www.arval.com\/arval-announces-major-european-partnership-with-car-manufacturer-byd-build-your-dreams\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fleet electrification strategy<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and helping increase the number of EVs for privates.<\/span><\/p><p><span style=\"font-weight: 400;\">For BYD, these pivotal partnerships enshrine another essential milestone in the consolidation of the brand in the European automotive market and a strategic positioning worldwide<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d12d0c elementor-widget elementor-widget-image\" data-id=\"1d12d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/evplugchargers.com\/what-do-the-acronyms-of-electric-cars-mean-ev-hev-phev-bev-fcev-mhev\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"11939\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11939\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.webp\" data-orig-size=\"1024,576\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emerging OEMs\" data-image-description=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.webp\" width=\"960\" height=\"540\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.webp\" class=\"attachment-large size-large wp-image-11939\" alt=\"emerging OEMs\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.webp 1024w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-300x169.webp 300w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-768x432.webp 768w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-213x120.webp 213w, https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs-960x540.webp 960w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"11939\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=11939\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.webp\" data-orig-size=\"1024,576\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"emerging OEMs\" data-image-description=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;emerging OEMs&lt;\/p&gt;\n\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.webp\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pic credits by EV plug<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bd7a1 elementor-widget elementor-widget-heading\" data-id=\"d5bd7a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Driving New Opportunities<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b484e0f elementor-widget elementor-widget-text-editor\" data-id=\"b484e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The European automotive market is experiencing a notable influx of emerging OEMs, each strategically navigating challenges to secure a lasting presence.<\/span><\/p><p><span style=\"font-weight: 400;\">A new emerging tactic among these newcomers involves either entering the rental business, capitalizing on established networks and wider audience reach through collaborations with established rental platforms or building up new mobility solutions for the modern consumer.<\/span><\/p><p><span style=\"font-weight: 400;\">The examples of Lynk &amp; Co&#8217;s subscription-based model and BYD&#8217;s partnership with SIXT and Arval exemplify two innovative approaches to not only gain market visibility but also address evolving mobility needs.<\/span><\/p><p><span style=\"font-weight: 400;\">As these new OEMs forge strategic alliances and launch new models, their entrance into the European market marks a dynamic shift in the automotive landscape, marking a pivotal change in today\u2019s industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daabc5 elementor-widget elementor-widget-heading\" data-id=\"4daabc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/2hire.io\/contacts-home\/\" target=\"_blank\">Learn more about 2hire strategic partnership with OEMs in the automotive market!<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade046a elementor-widget elementor-widget-heading\" data-id=\"ade046a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Send us an email at: info@2hire.io \ud83d\udce7<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e7cd0 elementor-widget elementor-widget-heading\" data-id=\"62e7cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/2hire.io\/contacts-home\/\" target=\"_blank\">\nFill out our contact form HERE\n<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e06790 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e06790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cfe68 elementor-widget elementor-widget-heading\" data-id=\"68cfe68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4db2dcd elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4db2dcd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ce35b7\" data-id=\"9ce35b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62d96d6 elementor-widget elementor-widget-image\" data-id=\"62d96d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3009\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=3009\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" data-orig-size=\"176,176\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IAA-BB\" data-image-description=\"&lt;p&gt;Benedetta Biggi&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" width=\"176\" height=\"176\" src=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" class=\"attachment-medium size-medium wp-image-3009\" alt=\"Benedetta-Biggi\" srcset=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png 176w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-150x150.png?crop=1 150w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-120x120.png 120w, https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" data-attachment-id=\"3009\" data-permalink=\"https:\/\/2hire.io\/?attachment_id=3009\" data-orig-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" data-orig-size=\"176,176\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IAA-BB\" data-image-description=\"&lt;p&gt;Benedetta Biggi&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/2hire.io\/wp-content\/uploads\/2021\/09\/IAA-BB.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71cfd11\" data-id=\"71cfd11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ec76e7 elementor-widget elementor-widget-text-editor\" data-id=\"2ec76e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin: 0px;\"><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/www.linkedin.com\/in\/benedetta-biggi-45b559196\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1491da;\">Benedetta Biggi<\/span><\/a><\/span><\/h3><p style=\"margin: 0px; font-size: 1rem;\">Digital Content and PR Specialist at 2hire<\/p><p>I love running and daydreaming losing count of the distance I&#8217;m covering, cooking (and especially eating) and Drake is my spirit guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-765d445 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"765d445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Emerging carmakers see the importance of collaboration in Europe&#8217;s competitive automotive market. Some are developing their own mobility infrastructure, while others are partnering with established rental platforms and innovative services to integrate into the market. Learn the full article to learn more about the topic!<\/p>\n","protected":false},"author":205989650,"featured_media":11939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1377,1371],"tags":[1395],"class_list":["post-11905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-mobility","tag-mobility"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emerging OEMs are entering the european market - 2hire<\/title>\n<meta name=\"description\" content=\"Discover how emerging OEMs navigate the competitive European automotive market. Explore their strategies, from building mobility infrastructure to partnering with established rental platforms and innovative services for seamless integration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2hire.io\/?p=11905\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emerging OEMs are entering the european market - 2hire\" \/>\n<meta property=\"og:description\" content=\"Discover how emerging OEMs navigate the competitive European automotive market. Explore their strategies, from building mobility infrastructure to partnering with established rental platforms and innovative services for seamless integration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2hire.io\/?p=11905\" \/>\n<meta property=\"og:site_name\" content=\"2hire\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-06T10:08:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-07T11:31:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/2hire.io\/wp-content\/uploads\/2024\/02\/emerging-OEMs.webp?fit=1024%2C576&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Benedetta Biggi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@2hire_io\" \/>\n<meta name=\"twitter:site\" content=\"@2hire_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benedetta Biggi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2hire.io\\\/?p=11905#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2hire.io\\\/?p=11905\"},\"author\":{\"name\":\"Benedetta Biggi\",\"@id\":\"https:\\\/\\\/2hire.io\\\/#\\\/schema\\\/person\\\/9789fab80877c9b73e896424c21a49bd\"},\"headline\":\"Emerging OEMs are entering the european market\",\"datePublished\":\"2024-02-06T10:08:31+00:00\",\"dateModified\":\"2024-02-07T11:31:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2hire.io\\\/?p=11905\"},\"wordCount\":853,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/2hire.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/2hire.io\\\/?p=11905#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2hire.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/emerging-OEMs.webp\",\"keywords\":[\"mobility\"],\"articleSection\":[\"Blog\",\"Blog - Mobility\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/2hire.io\\\/?p=11905#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2hire.io\\\/?p=11905\",\"url\":\"https:\\\/\\\/2hire.io\\\/?p=11905\",\"name\":\"Emerging OEMs are entering the european market - 2hire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2hire.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2hire.io\\\/?p=11905#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2hire.io\\\/?p=11905#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2hire.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/emerging-OEMs.webp\",\"datePublished\":\"2024-02-06T10:08:31+00:00\",\"dateModified\":\"2024-02-07T11:31:06+00:00\",\"description\":\"Discover how emerging OEMs navigate the competitive European automotive market. 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