06 Jun 2023 | 2 min read
In today’s fast-paced world, car ownership is evolving, with various forms and options of car rental available in the automotive market. Car sharing (including peer-to-peer), car rental, car leasing, and car subscription are all valuable options for drivers. In this article, we will focus on car subscription and explore its concept and benefits.
A car subscription is a business model where a customer accesses to a car for a recurring fee and for a fixed period. Unlike traditional rental and leasing services, it offers greater flexibility. Not by chance subscribers can switch to a different car whenever their needs change.
Subscribers can choose from a wide range of cars, from city cars to luxury cars, depending on their requirements. The service offers an all-inclusive package that covers maintenance, insurance and roadside assistance. The all-in formula makes the subscription an attractive option for drivers.
This innovative type of car ownership offers a modern and flexible solution for drivers who need the benefits of car ownership but without the long-term commitment. Thanks to all the advantages, people are reshaping the way they think about personal transportation, especially for millennials and members of Gen Z.
Volvo (with Care by Volvo) , Facedrive, ViveLaCar, SIXT (with SIXT + Car Subscription) and many others are beginning to appreciate the value of this new form of ownership. From OEM’s to car rentals, from new mobility startups to tech players.